Since mid-2018, EG Retail has been heavily promoting offers, recruitment campaigns, and new products in the shops of their highway service stations. To do this, they use Large Trotters—big, eye-catching communication boards—strategically positioned at the access roads of their Highway stations. These Trotters immediately attract the attention of passers-by and customers, ensuring that information about promotions and product launches stands out in busy traffic.
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1. Intake
Discussing goals and wishes
2. Proposal & advice
Without obligation on location or by telephone
3. Production
Fast and circular
4. Placement
As agreed and expected
The Large Trotters are used exclusively for these highway stations, and with their size and placement, they are ideal for maximizing the visibility of the promotions. To stay relevant and respond to customer needs, EG Retail carries out a new campaign change every two to three months on the fourteen Trotters along the highways. This means there is regularly a fresh, new product in the spotlight, aligned with the season or the latest customer trends.
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Do you want to become a Trotter partner in your country, region or industry? Trotter is a proven concept in mobile outdoor communication, used successfully across many sectors. We are looking for partners who want to represent Trotter within their own country, region or specific industry.
If you want to bring a strong and recognisable outdoor communication product to your market, we would be happy to discuss the partnership opportunities with you. Simply let us know in the form below why you would be the ideal partner.
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